Growth is the daily challenge of every single business. From your new start-ups to global giants, every single one is striving for the best way to grow. Unfortunately, there is not one answer but there are many ways to optimise your business and give it the best chance of growth.
It involves thinking of three key aspects; your customers, the business itself, and your employees.
Here’s how to improve finances and grow your enterprise.
Improve customer service
Absolutely core to any business is its customer service. Whoever your customers are, whatever capacity you deal with them in, providing excellent customer service will make or break your reputation.
Ensure your customers feel valued. Make it easy for them to get in touch and ensure problems are addressed as quickly and efficiently as possible.
Whatever is going on with the product can be vastly improved if your customer service is top quality.
Understand your customers
This goes hand in hand with providing excellent customer service and products or services. You need to understand what your customers want from you and how they want to be treated and communicated with.
Bear in mind that customers don’t always tell you exactly what they want. We know, it seems confusing, but it’s all about being proactive and working out exactly what your clients need, before even they do.
The way to get to the bottom of all this is by constantly urging your customers to give you honest, and, if necessary, brutal feedback. Send them surveys and ask them to do reviews. Ensure your customers know they can give you feedback at any time, and it will always be treated seriously then dealt with accordingly.
Build strong loyalty
It doesn’t stop with gaining a new customer. You then need to keep them and keep your old ones at that. People are likely to stay loyal unless you give them a good reason not to. But if you do give them a reason, there will be competitors out there to welcome them with open arms.
So show your customer base how much you appreciate them and reward them for sticking around. Consider offering discounts or promotions to clients for loyalty. Even an invite to some Christmas drinks or a meal at the end of the quarter shows that you care.
With the business
Improve your social media strategy
Social media is no longer a ‘nice-to-have’. Your business will be considered missing a vital opportunity if you do not have a social media presence.
Customers expect to find products and services on social media and then interact with them on there once they have established a relationship. For some, it will be their main way of getting news, digesting content and finding out about new promotions and offerings.
You need to own social media. Make it your own. Be creative with it and let it reflect your company’s brand. Have some fun but always stay professional. Sharing new ideas and articles on social media can be a fantastic way to establish yourself as a thought leader.
Prioritise Corporate Social Responsibility
You need to build a corporate social responsibility plan which reflects the true passions and values of your business. There’s no point doing it as a tick box exercise. Put heads together and come up with some areas which you want the business to focus on. It’s far better to choose a few areas and do them well than try to cover every issue. You may even choose to have just one focus.
With your staff
Focus on professional development
The people working in your business make or break it. Ace your people management by understanding what your staff need from the business.
People want to feel valued and part of something bigger. Ensure all your employees understand the overall aims of the business and where they fit into it.
Connected to that is a sense of purpose. If a staff member is coming to work every day and working hard, they need a reason to do so. Ensure every single employee has regular one-to-one meetings in which they discuss goals and how they are feeling about their role.
To discuss all aspects of how to grow your business, Please contact us and we will be more than happy to help.